Frozen Cocktails All Round At IFE Exhibition 2017!


Ice & Easy headed to the capital last week to exhibit their range of
frozen alcoholic slushies, at IFE 2017 held at Excel London. The International Food & Drink Exhibition is held every other year, for exhibitors to showcase their range of latest innovations and products, to the on trade and retail market. This year Ice & Easy were amongst the line-up, sampling their core range and brand new flavours of frozen adult slushies.


With over 29,000 visitors expected to visit the show, Ice & Easy packed up for an exciting 4 days of meeting and greeting, alongside some of the biggest brands in the food and drink industry.


Some of our favourite finds at the show include The Marshmallowist, Joe & Seph’s Gourmet Popcorn, Masons Yorkshire Gin, Franklin & Son’s and The Lazy Cupcake Co. All displaying Great British, authentic products which also taste great alongside our cocktails! 

Masons Lavender Gin topped with our frozen margarita, tasted a dream. We will be doing some more experimenting over the summer, so keep an eye out for some tasty cocktail/gin infused recipes.

The Marshmallowist’s unique range of marshmallow flavours, were the perfect sweet treat at the show and were irresistible. We can’t wait to see what new flavours they innovate next.


Joe & Seph’s Gourmet Popcorn never seizes to surprise us at the trade shows, their range of gourmet popcorn is to die for. Especially their salted caramel flavour! 

Franklin & Son’s were our neighbouring stand at the show, presenting their range of tonics and soft drinks. Our favourite has to be the Apple & Rhubarb flavour poured over a glass full of ice.

The Lazy Cupcake Co’s delicious range of cupcakes, is all about baking at home with minimal effort. Buy a cupcake kit from them direct and you’ll find all the hard work has been done for you. They even sell the handiest frozen cupcake kits, that are ready to bake for those last-minute occasions.



Our cocktail garden was the perfect hotspot for sampling the tastiest, frozen cocktails and the feedback we received was really positive. We especially love this comment from Sugared…



All the flavours were a hit with the visitors, including Strawberry Daiquiri, Mojito, Margarita and Pina Colada plus 2 brand new flavours we will tell you more about very soon!

If your mouth is watering and you can’t quite wait for summer, sign up to our newsletter for updates on when our slushies will be going LIVE on Amazon. (Coming very soon!).



Want to keep up to date with what events we are heading to next?

Ice & Easy are excited to be travelling to some of the biggest food and drink festivals around the UK this Summer. Look out for us at an event near you and come and sample some of our refreshing slushies. All events announced in our newsletter and on our social media platforms.

See you soon!

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