On the 7th November, The Ice Co cocktail team attended the first ever Grocer Drink Awards where their Ice & Easy Alcoholic Slushies were winners in the cocktail category. It was a lavish event held at The Banking Hall in London with prizes being awarded in various categories associated with the alcohol market.
The Grocer holds numerous prestigious award ceremonies for food and drink and the team were ecstatic to come away from the 2016 Drink Awards with both Silver for Ice & Easy Margarita, and Gold for Ice & Easy Strawberry Daiquiri in the cocktail category.
Two stages of vigorous testing prior to the event, by both consumers and an expert panel, revealed who had been successful to make it as finalists with the gold and silver winners being announced on the night.
Other categories included wine, whiskey, brandy and vodka with winners including some big brands such as Strongbow, Blossom Hill and Baileys but also more niche brands such as Wychwood Brewery and Dunnet Bay Distillers.
The full list of Gold and Silver winners and a review of the evening can be seen on The Grocer.