You may have seen sneak previews on our social media or visited our new website but now we are excited to officially launch the brand new look for our frozen alcoholic slushies! It has been an exciting few months of creative design ideas preparing the vibrant new look and now we can’t wait to share it with you.
Just in time for the rest of the BBQ season, the new look pouches will be available in Tesco freezers from next week, you can enjoy a frozen Mojito, Pina Colada or Strawberry Daiquiri in as little as 3 simple steps…just remove from the freezer, squeeze into your favourite cocktail glass and enjoy!
Before starting the project Ben Martin, creative director at Peppermint Soda said: “We’re really looking forward to bringing a new lease of life to The Ice Co’s latest range. We’ve already sampled the product – in the name of market research, of course – and the authentic flavours speak for themselves. Now we aim to inject some personality into the brand and packaging to do the product justice!”
And what a great job they have done!
The newly branded Ice & Easy Frozen Alcoholic Slushies were launched at Beverley Racecourse earlier this month and will be in selected Tesco stores across the country from next week. You will still find them in the freezer aisle next to the ice.
With a new look comes a new website as well as Facebook, Twitter and Instagram pages. Make sure you follow them to keep up to date and look out for a number of competitions we will be running this summer. Remember to use #iceandeasy too!