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Ice and Easy Slushies in Ice Bucket

A Brand New Look For Ice & Easy Frozen Slushies

The Ice Co˚ has given its innovative “Ice & Easy” frozen cocktail range a brand new look that is sophisticated, modern and fun. The new look launched in Tesco stores in August 2016 and can be found in the freezer aisle next to the ice.

Available in four popular flavours; Mojito, Margarita, Pina Colada and Strawberry Daiquiri, the frozen drinks are packaged in handy 250ml fun and user friendly pouches, all with a 5% ABV.

Once frozen, the pouches can be squeezed until they become slushy and then poured into a glass to enjoy. A ready to drink cocktail in as little as 3 simple steps – freeze, squeeze and enjoy!

The Ice Co have put a lot of time and investment into a product that they believe adds another exciting dimension to their ‘next generation’ of ice products and they plan to make further innovations in the category over the coming months.

Press Release

SIAL, Paris 16th - 20th October 2016
Best In Class! Ice & Easy Slushies Win Gold & Silver at The Grocer Drink Awards 2016

Two variants of The Ice Co’s ‘Ice & Easy’ branded alcoholic slushies have been awarded Gold and Silver in the cocktail category at the prestigious Grocer Drink Awards 2016. Strawberry Daiquiri (Gold) and Margarita (Silver) were awarded as being the best cocktails entered into the awards in 2016, as decided by consumer and expert panels.

The Ice Co cocktail team attended the ceremony at The Banking Hall, London on 7th November to collect the awards, which will go alongside the Grocer New Product Finalist Award that Ice & Easy Margarita also received last month.

The Grocer Drink Awards presents Gold and Silver winners from a group of finalists in various categories in the alcohol market including Vodka, Wine, Brandy and Beer. A full review of the event and winners can be seen here.