A Brand New Look For Ice & Easy Frozen Slushies
The Ice Co˚ has given its innovative “Ice & Easy” frozen cocktail range a brand new look that is sophisticated, modern and fun. The new look launched in Tesco stores in August 2016 and can be found in the freezer aisle next to the ice.
Available in four popular flavours; Mojito, Margarita, Pina Colada and Strawberry Daiquiri, the frozen drinks are packaged in handy 250ml fun and user friendly pouches, all with a 5% ABV.
Once frozen, the pouches can be squeezed until they become slushy and then poured into a glass to enjoy. A ready to drink cocktail in as little as 3 simple steps – freeze, squeeze and enjoy!
The Ice Co have put a lot of time and investment into a product that they believe adds another exciting dimension to their ‘next generation’ of ice products and they plan to make further innovations in the category over the coming months.
The Ice Co Prepares for the World’s Largest Food Innovation Show – SIAL
On the 15th October, The Ice Co will arrive in Paris to showcase their products at SIAL, the world’s largest food and drink exhibition. Held bi-annually, the exhibition brings food and drink manufacturers from around the world to display their products. The show has a focus on innovation and seeks to find the best new products in the food and drink industry.
This year, The Ice Co will be exhibiting all their ice cube products as well as their latest innovation, the ‘Ice & Easy’ frozen alcoholic drinks.
If you are visiting the show, please come and see us in Hall 5 on stand T132 where we will be happy to serve you a refreshment and talk through our product range.