A Brand New Look For Ice & Easy Frozen Slushies
The Ice Co˚ has given its innovative “Ice & Easy” frozen cocktail range a brand new look that is sophisticated, modern and fun. The new look launched in Tesco stores in August 2016 and can be found in the freezer aisle next to the ice.
Available in four popular flavours; Mojito, Margarita, Pina Colada and Strawberry Daiquiri, the frozen drinks are packaged in handy 250ml fun and user friendly pouches, all with a 5% ABV.
Once frozen, the pouches can be squeezed until they become slushy and then poured into a glass to enjoy. A ready to drink cocktail in as little as 3 simple steps – freeze, squeeze and enjoy!
The Ice Co have put a lot of time and investment into a product that they believe adds another exciting dimension to their ‘next generation’ of ice products and they plan to make further innovations in the category over the coming months.