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NEW Ice & Easy Frozen Alcoholic Drinks

Ice & Easy Does It…The Ice Co˚ Adds Frozen Alcoholic Drinks To Its ‘Next Generation’ Range of Ice Products

The Ice Co˚ has taken its product range to the next level with the introduction of Frozen Alcoholic Drinks.

Available in four popular flavours; Mojito, Margarita, Pina Colada and Strawberry Daiquiri, the frozen drinks are packaged in handy 250ml fun and user friendly pouches, all with a 5% ABV. Purchased from the freezer, they are ready to drink or to be taken home and enjoyed at another time.

“We are always looking to innovate and expand our product range” Says MD Polly Marr. “Previous research we have conducted shows the strong relationship between ice and alcohol, so a frozen alcoholic range is a natural progression for us and our new Ice & Easy Frozen Alcoholic Drinks give us an opportunity to have a presence in a new, developing and exciting market.”

The Ice Co have put a lot of time and investment into a product that they believe will add another exciting dimension to their ‘next generation’ of ice products.

“It’s about convenience for consumers and bringing the bar experience to your home when we launch new products.” Polly Marr goes on to say, “Being purchased from the freezer ready to drink gives the consumer the choice to enjoy straight away, or to keep frozen for another time.”

The product will be available in 630 Tesco stores from mid March and discussions are being held with other retailers. The launch will be supported by a series of fun social media campaigns and advertising mainly through their Facebook page.

The Ice Co, who last year received the Grocer Gold Award for ‘Exporter of the Year’, prides itself on being more than just an ice manufacturer, and has also previously been awarded for their innovative products, most recently with the release of ‘Super Cubes’ and ‘Ice & Slice’ which both won awards for innovation at SIAL in Paris last October.

Press Release

Yorkshire SME wins ‘Exporter of the Year’ award

The Ice Company, the UK’s largest ice manufacturer, has this week achieved recognition for extending their business in Europe by winning “Exporter of the Year” at the annual Grocer Gold Awards! The Grocer is the UK's leading FMCG magazine and the Gold Awards are the industry’s “Oscars”. The award was presented by the Secretary of State for the Department of the Environment, Food and Rural Affairs, the Rt Hon Owen Paterson MP.

The Ice Co forms part the family-owned J Marr Group, a company with its’ roots firmly established in Yorkshire. Joseph Marr started it all in 1860 when he purchased his first fishing vessel, and to ensure the freshness of the fish, huge volumes of ice were required. At the time the ice was imported from the glaciers of Norway! These days, huge production vessels across four manufacturing sites produce Ice which is now less about keeping fish fresh, and more about keeping your drinks cool through the heat of summer, and beyond! Joseph Marr may no longer recognize much of his early work, since the last of the original fishing business was sold off 10 years ago, but he might recognize the entrepreneurial skills and ingenuity which were integral to his business all those years ago.

So why might the Ice Company have won such a prestigious award? After all, ice is just frozen water, isn’t it? Here’s the thoughts of the MD of Iceco Europe, Paul Doughty:

“You may recall the heat wave of last summer, which placed huge demand on the Iceco from UK customers alone. Not only did we supply the major retailers here (which led to the Tesco Frozen team presenting us with the ‘Impulse Supplier of the Year’ award), but we were also able to extend our sales into a number of European markets.”

What is the appeal to European customers of the Iceco’s products?

“We offer a range of products to give consumers a choice of ice, just as you might find in other food categories. So, apart from standard packs of ice cubes, the company also provides Premium Ice Cubes, Spring Water Ice Cubes, Crushed Ice, Ice Blocks, Dry Ice, Ice Sculptures, Flake Ice.. and the list goes on.”

A recent innovation from the Iceco, ‘Ice & Slice’, offers consumers the chance to enjoy the bar experience at home in a conveniently packaged format. Doughty explains “we pack Premium ice cubes with frozen limes, meaning you simply pour your drink and add the ice and lime slice – no fuss, no mess, no waste.” The company were rewarded in March of this year when the product won the ‘Special Award for Innovation’ at the WABEL awards in Paris.

This Autumn also sees the launch of the new Super Cube, and Doughty goes on to explain how it was developed “we were taken by the seeming ‘explosion’ of Gin & Tonic found in the bars of Spain, wherein the drink simply requires one Giant, Slow-Melting Ice Cube to give a taste sensation and aesthetic appeal that you don’t find with traditional ice cubes. And so we created the Super Cube, our latest product which is finding great success both in the UK and abroad.”

3 years ago exports made up just 7% of the Iceco’s business, but this year the run rate has increased to 36%, an amazing growth in such a short time. The Ice Co was honoured to have been awarded such a prestigious award at a ceremony attended by so many major brands and retailers and to be on a podium of winners including Coca Cola, Muller and Heineken. As the Secretary of State pointed out to the Iceco, “It’s fantastic to hear about your achievements on the International stage and I hope this provides inspiration to other food and drink businesses wanting to expand. Helping the industry to grow, especially through exports, is one of my top priorities.”

For more information contact Ginny Durdy or Paul Doughty at the Iceco on 01977 655800