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NEW Ice & Easy Frozen Alcoholic Drinks

Ice & Easy Does It…The Ice Co˚ Adds Frozen Alcoholic Drinks To Its ‘Next Generation’ Range of Ice Products

The Ice Co˚ has taken its product range to the next level with the introduction of Frozen Alcoholic Drinks.

Available in four popular flavours; Mojito, Margarita, Pina Colada and Strawberry Daiquiri, the frozen drinks are packaged in handy 250ml fun and user friendly pouches, all with a 5% ABV. Purchased from the freezer, they are ready to drink or to be taken home and enjoyed at another time.

“We are always looking to innovate and expand our product range” Says MD Polly Marr. “Previous research we have conducted shows the strong relationship between ice and alcohol, so a frozen alcoholic range is a natural progression for us and our new Ice & Easy Frozen Alcoholic Drinks give us an opportunity to have a presence in a new, developing and exciting market.”

The Ice Co have put a lot of time and investment into a product that they believe will add another exciting dimension to their ‘next generation’ of ice products.

“It’s about convenience for consumers and bringing the bar experience to your home when we launch new products.” Polly Marr goes on to say, “Being purchased from the freezer ready to drink gives the consumer the choice to enjoy straight away, or to keep frozen for another time.”

The product will be available in 630 Tesco stores from mid March and discussions are being held with other retailers. The launch will be supported by a series of fun social media campaigns and advertising mainly through their Facebook page.

The Ice Co, who last year received the Grocer Gold Award for ‘Exporter of the Year’, prides itself on being more than just an ice manufacturer, and has also previously been awarded for their innovative products, most recently with the release of ‘Super Cubes’ and ‘Ice & Slice’ which both won awards for innovation at SIAL in Paris last October.

Press Release

Parent Company J Marr & Sons Achieves Ranking In The Sunday Times HSBC International Track 200 League Table.

J Marr & Sons, parent company to The Ice Co, The Ice Co Storage & Logistics and Blue Keld Springs has this week achieved 68th in the Sunday Times HSBC International Track 200 league table.

Published last weekend, the sixth annual of the table ranks Britains mid –market companies with the fastest growing international sales.

The companies on the league table increased their overseas sales by an average of 32% a year over two years to a total of £8.2bn. They employ more than 194,000 staff, having added 43,000 jobs during this time, some as a result of acquisitions. (Credit: The Sunday Times International Track 200)

15 of these companies, including J Marr & Sons, are from Yorkshire and they have made a significant contribution to the regional economy over the last two years. During this time they added 1,640 jobs and now employ a total of 12,370 people. Their international sales have grown by an average of 40% a year over two years to a total of £980m, on combined sales of £2.2bn. (Credit: The Sunday Times International Track 200).

The International Track 200 is sponsored by HSBC for a sixth year, and compiled by Fast Track, the Oxford-based research and networking events company.

Amanda Murphy, UK head of corporate banking at HSBC, commented:

“The Sunday Times HSBC International Track 200 is a great reflection of the value of building connections overseas. The world is getting smaller, and international business relationships are easier to build, providing ambitious businesses with many more opportunities to grow. I'm delighted to see so many great British mid-sized firms making such a strong impression on the world stage."

For the full table and more information about the Sunday Times HSBC International Track 200 please see the Fast Track website:

As a group J Marr & Sons, like all companies within the table, carry the same ambition to offer their products globally.

One division of the group, The Ice Co, Europes largest manufacturer of ice, has increased international sales by 770% in just 5 years and now exports to over 10 countries.

Likewise, Blue Keld Springs Ltd, another division of the group, offers a range of bottled mineral water products and has increased international sales by 350% in just 2 years, with established distribution now in over 15 countries including Sweden, Denmark and France but also as far as China, Bahrain and Hong Kong.

Please visit the company websites for more information:

or feel free to contact us at should you want more information with regards the above.

(Credit: Sunday Times HSBC International Track 200)